ReGenerativa — the new cultural future platform for regeneration
We believe in the transformative power of arts and culture.
We love open dialogue and solution-oriented collaborations of artists from various disciplines with civil society and the business world.
We trust in constructive cooperation between all generations.
We are convinced that shaping a successful future requires team intelligence and team creativity with artificial intelligence, especially Generative AI.
With these approaches, we want to advance the central narrative of the 21st century: regeneration!
Regeneration is the emerging holistic concept for the future that combines responsible shaping of the future with economic upswing. It promotes life in all its forms and links climate mitigation and adaptation as well as biodiversity protection with social and economic prosperity. At its core, regeneration means creating a culture of life and economy that develops not at the expense of nature, but in harmony with her. Regeneration opens up completely new perspectives for future-proof flourishing.
The cultural future platform ReGenerativa aims to promote regeneration as a new mindset and game changer for developing a better future—in Austria and internationally. We do not want to force the future against nature but rather shape it in harmony with nature—crucially supported by artistic imagination, entrepreneurial vision, the fantasy and poetry of children and other generations, and powerful technologies such as Generative AI.
Guiding ideas — What we want to achieve
First: Positive Change of Mood through Regeneration
If we want to shape the future in harmony with nature, we must tear down the walls that separate humanity and nature and increasingly see ourselves as part of nature. Regeneration focuses on life in its diverse manifestations and thereby empowers us to make the world fit for the long term. This includes renewable energies, as well as a circular economy and culture, healthy ecosystems, and generally a collaborative recovery effort by all people and companies of good will, inspired by the prosperity and inexhaustible wealth of relationships in nature. People are most motivated in their work, but also in their private lives, when they feel they are an active part of a new upswing.
For companies, regeneration creates exciting opportunities for the future-fit (further) development of their business models. Regeneration is the best program for a change of mood in business and society—from resignation and fear of loss to confidence, zest for life, and drive for action.
Second: Leadership in the Regenerative Use of Artificial Intelligence
We want the most powerful technologies of our time to be used in a focused way for the regeneration of the economy and society. In particular, we demand that Generative AI be transformed—through team intelligence, team creativity, and team responsibility between humans and machines—into ReGenerative AI.
We are aware of the dangers of AI and future superintelligence, but we cannot undo these technologies, nor must we ignore them; quite the opposite, we must use their amazing positive potential with confidence. Furthermore, we see the ReGenerative Turn as humanity's best protection against the danger of superintelligent machines taking over.
Third: Regenerative Quality Growth in the Economy and Society
We want to bring three very different spheres of imagination into constructive dialogue and joint action on a scientific basis and with active support from AI: the imagination and vision of arts and culture, the innovative potential of the business world, and the fantasy and poetry of children and families.
We want to weave these three spheres into an all-generational Think & Create Tank that not only develops bold political inputs but also strengthens the business location through far-sighted thematic leadership and encourages, with inspiring model projects, the broader population of all generations to actively participate.
— News
Event
Launch event of the Future Platform ReGenerativa in cooperation with KinderKunstLabor St. Pölten
19 November 2025, 9:30
KinderKunstLabor, St. Pölten
Event
Launch event of the Future Platform ReGenerativa in cooperation with New Design University
27 November 2025, 9:30
New Design University, St. Pölten
Event
Launch event of the Future Platform ReGenerativa in cooperation with MuseumsQuartier Wien and Österreichische Hagelversicherung
ALL-GENERATIONS LAB: Imagine Regenerative Futures
1 December 2025, 17:00
MQ Libelle at MuseumsQuartier, Vienna
We are privileged to live in a wonderful natural region, cultural region, and future region. But far too often, their goals diverge in reality. With our three guiding ideas, we want to harmoniously combine the natural, cultural, and future qualities of our region, our country, and our Europe and generate dynamic impulses and synergies for regenerative economic growth and social prosperity.
To this end, we are looking, in all areas of life and business, for partners confident about the future. Let us work together to develop regenerative visions of the future and regenerative business models that usher in a new era of active hope: We not only hope for a better future but are also actively committed to its realization.
The dawning era of tech-nature modernity is arguably the most important epoch in the history of our planet. A regenerative mindset is key to overcoming its challenges.
Who we are
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Christoph Thun-Hohenstein is cultural manager, curator, and author. He studied law, political science, and history of art in Vienna. From 1999 to 2007, he was Director of the Austrian Cultural Forum New York. From 2022 to 2025, he was Director General for International Cultural Relations at the Austrian Foreign Ministry.
From 2007 to 2011, Thun-Hohenstein served as Managing Director of departure, the Creative Agency of the City of Vienna. From 2011 to 2021, he was General Director and Artistic Director of the MAK – Austrian Museum of Applied Arts / Contemporary Art, Vienna. He founded the Vienna Biennale for Change, which he directed from 2014 until 2022. He also initiated the Vienna Climate Biennale and is chairperson of its Advisory Board.
In 2024, Thun-Hohenstein published the book “Klimaresonanz. Unsere Lebens- und Wirtschaftskultur neu gestalten“ (in German; Spector Books). His current work focuses on a tech-friendly “nature modernity”, holistic regeneration, and regenerative arts at the dawn of artificial superintelligence. His new book, the speculative non-fiction book “Zukunftsmutig” (in German; Kremayr & Scheriau), will be published in March 2026.
Photo: © Sabine Hauswirth/MAK
DDr. Christoph Thun-Hohenstein
Artistic Director
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Clemens Kopetzky studied Social and Economic Sciences. From 1998 to 2011, he headed communications at the radio station ORF Ö1. He is the founder and managing director of the film production company Clever Contents (e.g. productions for ORF III) and the managing partner of the communications agency art:phalanx. As a co-initiator of Cinema Paradiso in St. Pölten and Baden, he has played a key role in establishing cultural spaces and has since conceived and implemented numerous cultural projects.
Currently, he oversees a variety of projects at the intersection of culture, architecture, and urbanity. His main areas of focus are communication, programming, and the development of urban space and usage concepts—with a particular emphasis on social sustainability.
Photo: © Lukas Beck
Mag. Clemens Kopetzky
Head of Project
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Marlene Maier is a project manager and artist. She studied Fine Arts and Cultural Studies at the Academy of Fine Arts Vienna and at Kyoto University of the Arts.
In addition to her artistic and curatorial practice, she works for the agency art:phalanx, where she is involved in the conception, coordination, and implementation of projects at the intersection of communication, culture, and urbanity. Her particular focus lies on participatory processes and cultural mediation. From 2022 to 2023, she was responsible for leading the participation process for the expansion of the Gusen Memorial.
Photo: © Lukas Beck
Mag.art. Marlene Maier
Project Management
